The Science of Persuasion by Bob Chaldini

Psychologist Bob Chaldini has spent decades studying the science of influence. His book Influence lays out several techniques that he learned undercover while attending trainings for salespeople fundraisers and recruiters So far we've looked at three of them We are influenced by the people we like by our desire to reciprocate favors and by the experience of scarcity. Like all techniques involving psychological influence these techniques can be used for good and they can be use for evil in the hands of a demagogue they can lead nations astray But used wisely they can help us wrestle with some of our most difficult challenges.