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Don't market from "two steps ahead"

I Am Your Korean Mom

CHAPTER

B2 Steps Ahead of Your Client

There's that one impulse where like, yes, I'm a serious professional. What I do is super helpful. But here's the problem, right? A lot of people who are telling themselves, okay, I just have to be two steps ahead in their mind. That unconscious dissonance that inner tension is what is going to gunk up your marketing and your sales.

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