4min chapter

Hidden Brain cover image

The Easiest Person to Fool

Hidden Brain

CHAPTER

Do You Have a Challenge Network?

Apple cofounder Steve jobbs nearly came close to not inventing the eye phone. He surrounded himself with brilliant engineers and designers who knew how to get him to think again. They would ask questions like, you know, hey, we did the ipod. We've already put twenty thousand songs in pocket. What if we put everything in your pocket? And what they were doing was they were activating his curiosity....

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