Year-end planning and incrementality

#311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quick November breakdown from real life - recapping the Exit Five team trip to Arizona, a big leadership update at the company, and covering five timeless marketing principles that matter more than ever (if you care about fighting AI slop). He also talks about recovering from hip surgery (everyone’s been asking how old he is), what he’s been reading, and a Thanksgiving food debate.

Timestamps

• (00:00) - - Intro + the sunglasses bit
• (04:08) - - Getting back into podcasting + November setup
• (05:38) - - The 5 timeless marketing principles
• (14:28) - - How to apply those principles in real marketing
• (15:38) - - Exit Five team trip to Arizona
• (17:28) - - Why in-person time matters
• (21:20) - - Dave’s hip surgery and recovery
• (23:50) - - What he read and watched in November
• (27:20) - - The Thanksgiving overrated/underrated debate
• (29:40) - - Big news: Dan promoted to CEO and what’s next for Exit Five

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