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Fine, we’ll talk about Labubu

The Hustle Daily Show

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The LaBubu Phenomenon: From K-pop to Collectibles

This chapter explores the surge in popularity of the LaBubu plush toy after its promotion by a K-pop star, highlighting the consequent sales boom for Popmart and their U.S. expansion plans. It also parallels the LaBubu craze with past collectible trends, discussing marketing tactics and the challenges of sustaining momentum in a volatile market.

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