This chapter explores the integration of blockchain and crypto in gaming, focusing on attracting a wider audience beyond the crypto community through collaborations with influencers from platforms like TikTok and Twitch. The discussion delves into player investment in games, the challenge of creating new games that attract players from established ones, and the strategy of creating interconnected game events. It also analyzes the evolution of monetization models, advocate for a more player-centric approach towards in-game purchases, and emphasizes the importance of trust with the audience. Additionally, it touches on distribution in gaming, the move towards decentralization to avoid marketplace fees, and the use of talent to host game events for immersive experiences.

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