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How Spotify hacked our ears (and our data)

Switched on Pop

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The Rise of Streaming: Spotify's Evolution

This chapter explores the transformation of the music industry as it shifts from CDs to streaming platforms like Spotify. It discusses the challenges of piracy and the innovative freemium model that helped Spotify succeed, as well as the platform's strategies to attract diverse audiences through curated playlists. The narrative assesses Spotify's influence on music consumption and how it has established itself as a gatekeeper in the industry, impacting artists' careers and shaping listening experiences.

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