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Bob Safian and Jordan McLeod talk to Amy Howe, CEO of mobile gaming company FanDul. The Super Bowl is literally the biggest moment in FanDul - it's the big moment in sports betting. As more states gradually move to legalized sports gambling, the industry is expected to grow into a $40 billion market.

Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.

Read a transcript of this episode: https://mastersofscale.com/betting-on-the-super-bowl-amy-howe/

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