In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today!
TIME-STAMPED SHOW NOTES:
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[00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
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[00:40] Some examples of “better relationship platforms.”
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[01:00] Why do you want discovery platforms with good reach to become relationship platforms?
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[03:09] How specific content allows us to generate more revenue (with fewer views).
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[03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
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[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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