3min chapter

Ben Greenfield Life cover image

The Art of Insubordination: How to Dissent and Defy Effectively With Todd Kashdan

Ben Greenfield Life

CHAPTER

The Fifth Principle of Persuasion Is Consistency

In 97 studies on what makes minority descent persuasive to other people in the group, consistency of your actions is the number one predictor. And so you say that we need to be consistent, but it has to be like a flexible consistency. What's that mean? Exible consistency. So if your thoughts are going to evolve on an issue over time, let it be because of evidence and because of personal experiences,. not because the social pressure is you should take back the statement you said. You really want to have a track record, a behavior track record, to show case what you're about.

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