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How to Deliver What Your Consulting Clients Truly Want & Need with Mike Rowlands

Consulting Success Podcast

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Evolution of Branding and Consulting Firm

This chapter explores the journey of the speaker from working at an advertising agency during the dot com era to founding a consulting firm focused on values-based branding and social impact. It emphasizes the importance of distinctive intellectual property in consulting and utilizing values-based branding as a unique selling point. The discussion also delves into the evolution of services, strategic planning, client engagement, and team management within the consulting firm.

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