C2E10 - Articulating your consultancy's point of view; designing its signature method
unbillable hours - a podcast about better professional services marketing
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Crafting a Cohesive Consultancy Narrative
This chapter focuses on the significance of articulating a consultancy's unique perspective and developing a signature methodology. It highlights the importance of creating a cohesive story that connects client challenges with solutions while distinguishing the consultancy from its competitors.
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Transcript
