How Do You Deliver Bad News Directly?

When it comes to stating these things directly, now let's take it to the next level because oftentimes you state it directly, they understand and then you can move on. But even if somebody reacts poorly or at least not the way you want them to upon first hearing the bad news, again, I keep coming back to this first point. This is why it's important for you to have that foundation with your client so that they know you're coming from a good place even if they don't understand it. You also have to keep in mind the emotional context. Right part of their reaction might be fueled by the grief that they're going through or the fact that they're contemplating really heavy