MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why CRO Needs to Be Your Main Focus -- Will Laurenson // Customers Who Click

MarTech Podcast ™ // Marketing + Technology = Business Growth

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How to Score a CRO Test?

When you reach ta enterprise level and you're dealing with tens, maybe hundreds of thousands of pageis, or even millions, attempt to lay out sprean o ete each clant i work with. And then we start scoring it against various criteria. If it's above the fold, it's more obvious, and therefore it's more likely to have an impact. Are we adding something or removing something from the web side? That tends to be a two or a zero because it is higher impact. So if it's going to take several days or weeks to implement, it might be zero. It coul be threeye, that's really interesting, and something that i never thought

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