Dos and Don'ts When It Comes to Email Deliverability

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• SocketLabs – Lauren’s place of work
• Patrick McKenzie’s Twitter thread about self-hosting emails
• Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools 
• SPK, DKIM, DMARC – email authentication protocols
• Spamhaus, SpamCop – spam blocklist providers
• Follow SocketLabs on Twitter
• Follow Lauren on Twitter and LinkedIn

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This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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