A, I Would Have Loved to Have Been Able to Quantify It

i would have loved to be able to quantify it that way, as opposed to quantifying the way we talked about it was kind of some like lumpy bucket that we called brand. A c help with insight, i think, especially like internal showing other exacts, like having those conversations. We've gotten feedback that people want a little bit more slides, concrete, some us going to go through a couple of things. This is what we're calling the hybrid attribution framework. When a pipe conversion, a high intent buyer declares intent to buy on your websit, and they come through in this system.