The Evolution of Advertising: From Traditional to Digital Relevance

Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the podcast, I'm sharing a recent talk I gave to business leaders and some tips and insights on how to market their brands in 2024. I talk about brand and sales-building strategies, particularly when it comes to garnering consumer engagement. Consumer attention is the key to so much of effective marketing, and I share some ways to capture that in the digital landscape. We also dive into the impact of tech on marketing and how to properly leverage platforms to get the most out of their audiences! This episode is a great one for anyone working in marketing or is looking to grow their brand in 2024. I hope you all enjoy it!