Angela: I was thinking about what i would want to share earlier, and the thing that came to mind was this book called the carisma myth. It has a ton of really awesome tibbits but the thing that jumps out at me from this book is the the concept of cognitive reframing. Once i do start sleeping, i'm going to go for the school board locally, but not yet. Get close to that.
Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.