On with Kara Swisher cover image

Kara on Elon and John Legend on Kanye (and More!)

On with Kara Swisher

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Navigating the Shifting Landscape of the Music Industry

This chapter explores how social media, particularly TikTok, is changing the dynamics of the music industry, affecting artists' power and negotiating leverage. The discussion highlights challenges like the devaluation of artistic merit in favor of trends and contrasts traditional music discovery methods with today's audience-driven approaches.

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