The Future of Accounting: Embracing AI and Advisory Roles

"Your top clients are your competitors' top prospects. Are you showing up as their trusted advisor?"

Accounting Influencers

with Rob Brown

How well-equipped is the accounting profession to handle rapid technological advancements and a changing workforce? Are firms ready to embrace the future or stuck in outdated models? 

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Rob Brown hosts an expert panel featuring Angie Grissom, co-owner of The Rainmaker Companies; Itamar Jobani, CEO of PayEM; Todd Robinson, director of practice engagement at Woodard; and James Hickey, chief "cat herder" at Herding Cats; to discuss the future of the accounting profession. The conversation explores critical challenges facing accountants today, such as adapting to technological changes, AI integration, talent retention, and shifting towards a more advisory-based role. The panel shares their unique insights on how firms must navigate cultural shifts, embrace leadership, and rethink their traditional business models to stay competitive.