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What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx

Sweathead, A Strategy Podcast

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Gen Z Score of 96.5

Twitch is a really fascinating way of just kind of building relationship from a creator side with your audiences without needing to game. The NBA is so fascinating because it feels like it's rarely considered, you know, one of these brands they get to talk about. We're experimenting with new ways to get in front of people, whether it's with Disney Plus or just their recent augmented reality activations and engagements they're doing. That's what keeps us coming back.

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