Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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The Expectation Effect: Beliefs and Behaviors

This chapter examines how beliefs can act as self-fulfilling prophecies, affecting health, fitness, and consumer behavior. It highlights connections between expectations and physiological responses, especially in the context of pain relief and marketing strategies. Additionally, the chapter critiques skepticism around behavioral science while emphasizing the importance of consumer perceptions and pricing strategies on product effectiveness.

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