
Coinbase’s On-Chain Strategy with Jesse Pollak
FYI - For Your Innovation
Coinbase's Vision: The Launch of Base
This chapter explores the strategic evolution of Coinbase as it introduces Base, a layer two solution aimed at enhancing user engagement within the Ethereum ecosystem. The discussion highlights the challenges faced in aligning this new initiative with Coinbase's core business model, along with the broader shift towards on-chain activities in the digital economy. Key themes include innovation, partnership with Optimism, and the transformative potential of smart contracts for improving financial processes and user experiences.
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