The Limits of SEO Optimization

I'm getting frustrated with Google these days because it's funny. It's like I find my super in-depth guys like at this point being outranked by pretty average SEO articles written by freelance writers. So basically you do tiny changes like as little as you can so that you don't disturb the rankings. Your opinion is in expertise as well as covering the consensus. But I think that the consensus will have to almost go away. Like if Google wants to defeat just AI churned content, all AI can do is just go with the consensus.