2min chapter

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How We Broke DevRel as an Industry (Ep 79)

Community Pulse

CHAPTER

The Importance of Mastering the World That Is

At a previous company I worked for one of our success metrics was active developers, like active users. And they took the number that was in our tool that said this is how many users we have every month. And then they decided, well, people usually share an account. So let's multiply that by three. Like six or something. It was a much larger number than you'd expect. Because I think their argument was like, well, probably people are only paying for one account, but there's like 20 people using it. Which is very verifiable and a great way to measure things. To me it said that leadership decided that we need to hit a number that is unreasonable.

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