3min chapter

The Joe Rogan Experience cover image

JRE MMA Show #164 with Israel Adesanya

The Joe Rogan Experience

CHAPTER

The Shift in MMA Sponsorships

This chapter delves into the evolution of sponsorships in MMA, highlighting the transition from personal expression in fighter shorts to the uniformity imposed by UFC's fight kits. The discussion also covers the financial implications of sponsorships and the significance of individual branding in combat sports.

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