Analysis of 5 Million Posts Shows What Works Now in Social Media
Social Pros Podcast
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Ike, What's the Difference Between Engagement Rate and Reach?
i gave a talk last week, and what i was trying to do for folks is unpack, why are these engagement rates going down. I've done this calculation several times, and i feel confident enough sharing at least heret with your audience. For every doubling of your posts that you do, you're going to get about 70 % more engagement. If you have enough followers that you can post that many times a day, and you're literally picking up folks around the globe different time ones,. Go back to the questions you ask, are my followers even logging in any more? If you've been building this folling of pt take facebook, right? People go, these rates are horrible
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