11min chapter

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GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner

The GTM Podcast

CHAPTER

Transforming Marketing with AI

This chapter explores the significant impact of AI on marketing strategies, showcasing the speaker's successful implementation of AI tools like ChatGPT. Through creative collaboration, teams generated over 300 ad variations, achieving record results during budget constraints while enhancing team engagement. The conversation emphasizes the importance of fostering a positive environment for AI integration, encouraging hands-on experimentation and continuous optimization in marketing campaigns.

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