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11min chapter
MGA Entertainment: Isaac Larian
How I Built This with Guy Raz
Navigating the Toy Industry: Triumphs and Setbacks
This chapter chronicles the entrepreneurial journey of the speaker in the toy industry, from early successes with Nintendo Game & Watch to challenges with inventory liquidation. The narrative highlights negotiations with popular franchises like Star Wars and Power Rangers, leading to significant royalty payments and the successful launch of a doll product to major retailers. It also delves into the strategic rebranding to MGA for securing deals with Walmart and the shift towards creating original intellectual properties after facing licensing challenges.
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