2min chapter

Creator Science – Learn from today's top content creators cover image

#131: Daniel Wall – 1.6M followers on TikTok using this viral framework

Creator Science – Learn from today's top content creators

CHAPTER

The Hook or the Payoff?

A lot of the time, I look on the internet most of the time for different pieces. Oftentimes, ideas come throughout the day randomly because I've just been doing it for so long. But then I need two other things in order to make a good video: A hook and a payoff. And the story is what allows us to get from the hook to the payoff.

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