It happens to the best of us — we blank on someone's name, or forget an important meeting, or bomb a test we thought we'd ace. In this week's installment of our You 2.0 series, we talk to cognitive scientist Daniel Willingham about the mysteries of memory: how it works, why it fails us, and how to build memories that stick. 

For more of our You 2.0 series, listen to our episode on how to say no.