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Storytelling “School” - Jeremy Connell-Waite, IBM

Marketing Meetup Podcast

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How to Keep Your Stories Concise While Still Impactful

Hannis on social media brevity is important how do you keep your stories as concise as possible while still remaining impactful. Bruce Springsteen says my career is just one long conversation with my audience we mentioned it last time I think briefly we might have talked about Bruce does his one plus one equals three when the band comes together magic things happen um but that's my social media strategy it's one long conversations with the audience and social media is just little elements of that conversation. Don't try and attach a sustainability agenda to your brand if it doesn't fit sometimes it's okay just to make money you know whatever the thing is.

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