
Candy Crush, Roblox, And The Hidden Darkness Of Free-To-Play Gaming
The Financial Confessions
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The Evolution of Free to Play
Video games are really expensive to develop, so developers love free to play. Dopamine is the chemical in our brain that makes us feel good and is released during pleasurable activities or events. Exploiting brain chemistry is the most fundamental part of how free to play games work. The dopamine rush that you get when you get a surprise reward is a lot more intense than when you know like you're getting a reward.
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