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219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford

The Marketing Millennials

CHAPTER

Introduction

They discuss the importance of understanding that only 5% of a brand's audience is actively looking to purchase their product, while the remaining 95% either already have the product or are not interested. They also talk about the ineffectiveness of constantly bombarding the entire audience with product offers and urgency.

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