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2min chapter
She Was Google’s First Landlord. And She Changed the Internet.
The Journal.
The Evolution of Google's Online Advertising and Video Strategy
This chapter delves into Google's advertising transformation, particularly through the acquisition of DoubleClick and its ramifications on online strategies. It discusses the antitrust challenges faced while highlighting the pivotal role of a leader in establishing Google's video platform to meet the rising demand for video content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode