Adspend with Ash Melwani and Rabah Rahil cover image

EP 09 - The Truth About MER (Is It Useful?)

Adspend with Ash Melwani and Rabah Rahil

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How Effective Are My I Dollars Driving New Customer Revenues?

Knowing your c pa targets based on your contribution margin is probably the most important thing, you know, thattast number one. And it's a pretty easy way to pace, i'm your budget that way. But if you don't have acquisition targets, you can just kind of get caught with your pants down. Now, this is why i think emiar is important, because organic traffic, number one, it lowers your blended cack - which is much more important than any what any platform tells you. That provides the operating cash flow an support growth.

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