The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
The CEO’s Guide to Marketing
00:00
The Evolving Landscape of Marketing
This chapter explores essential marketing principles and its distinction from sales, highlighting the role of effective marketing in creating brand demand and visibility. It discusses the transformation of marketing strategies in the digital age, focusing on building consumer relationships and adapting content across social media platforms to foster brand loyalty.
Transcript
Play full episode
