Navigating the Crowdfunding Landscape

This chapter explores the intricacies of crowdfunding, particularly through Kickstarter, examining its history and rise amid the tech boom. It highlights the balance between the high expectations of backers and the realities faced by creators, showcasing successful campaigns like Oculus Rift and Pebble smartwatch. The discussion emphasizes the power of crowdfunding to disrupt traditional investment models and foster direct consumer-to-creator relationships, akin to a farm-to-table approach in commerce.