The Like Button's long launch and testing

The Like button was rejected for two year - until one designer proved it could change how people connect online. In this episode, Facebook and Dropbox veteran Soleio reveals how speed, ownership, and experimentation shaped the early culture that built social media’s most iconic feature. He also shares what the next era of design looks like in an AI-native world - and why 80 % of products failing was actually a sign of success.