Apple's New Privacy Measures

Apple is in a unique position where they get to cash in, invent a new category and repeat the cycle. Luxury brands have always had attention between keeping their brand scarce and valuable and cashing in on the wider market thereby diluting their brand. I think something like remember when they had those gold watches for like $70,000, that was not Apple. That was a perversion of what Apple stands for as far as a luxury good. They're mass market luxury, which makes sense because it's tech. It needs to be at scale.