Episode 133: Casey Saran on the intersection between paid and earned media
Marketecture: Get Smart. Fast.
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Innovating Advertising in the Age of Social Media
This chapter explores the transformative impact of social media on advertising strategies, featuring insights on the creative automation platform Spaceback. The discussion highlights the role of generative AI in creating diverse content for campaigns while emphasizing the importance of storytelling and leveraging existing assets. With a focus on successful brand engagement and emerging trends in social media management, the chapter sheds light on how brands can effectively navigate the evolving landscape of digital marketing.
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