What Happens When Every Brand is a Bank?
Banking Transformed with Jim Marous
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Why Is Imbetded Finance Important to the Consumer?
From a consumer perspective, hoes a lot of benefits. First and foremost, oftentimes it's just a much more convenient experience. In many other cases, it multiplies consumer choice. By now pay later is a key example of this. Previously you didn't have that as an option. You only had other tender types wifh option, suddenly. And so in that world, everybody wins the s row. She gets the financial solution more cheaply than they otherwise would have to a distinct third party. They get the service that they're coming for for free. Ti think what you will see more and more of is that the cors service is actually going to become free or almost free
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