12min chapter

Big Brains cover image

What Are We Getting Wrong About Young Voters?, with Cathy Cohen

Big Brains

CHAPTER

Engaging Young Voters: Insights and Challenges

This chapter explores the disconnect between young voters' economic perceptions and their lived experiences, highlighting critical issues like housing affordability, student debt, and social justice. It emphasizes the importance of tailored communication by political candidates, particularly through social media, to resonate with this demographic's nuanced concerns. The discussion also touches on electoral dynamics and the essential strategies needed for mobilizing young voters in key swing states.

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