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How to Think Like a Rocket Scientist
How to think like a rocket scientist was successful, at least by my metrics has been translated to nearly 25 languages now. And there was so much impetus to take what worked for that book and try to do the same thing with this one. But instead of trying to take what works before and impose it on this entirely new thing, I just said, okay, I'm gonna build the individual puzzle pieces first, organically and see where they add up," he says.