What we can learn from great salespeople (w/ Colin Coggins)
How to Be a Better Human
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How to Build a Connection With a Salesperson
Sally Kohn: Much of your book is saying, actually care about the person. Like if you want to win someone over to your way of thinking like, hear them, hear their concerns, and then authentically respond to them. You talk about how one of the things that a great salesperson can do to build a connection with someone who they're trying to win over is to let them in on what they're thinking. That really builds an immediate connection between the person who's being pitched for lack of a better word and the person who'm doing the pitching.
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