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RV 57 - The #1 Way to Reduce Sales Cycles | Revenue Vitals Live #15

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How to Increase Marketing Investment

Companies have different tolerance levels of recognizing when to put the foot on the gas. leaning into customer stories right now is the best thing that you can do. I think spending more time getting clear on what the offer is this is more of a strategic element. How how are we creating an irresistible offer when people get to our website? There's like some people have two week free trials and 60 day money back guarantee Some people have you know you can get out of the contract within 60 days or a free pilot or validation Or all other things that you can come up with.

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