How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
Leopanera: The Evolution of a Strategy
A lot of companies, their business models aren't set up to have a strategist kind of baked into the work. And also, when a strategist is baked in, yeah, there are these big moments where it's clear how the strategist or account planner is contributing to the work. But often the companies that aren't used to them, they find the whole thing so ambiguous. I feel like a lot of people become suspicious of this person, like how they actually contribute and their business models reflect that. Maybe what's going on is just a lot of strategists are spread to thin, therefore ineffective,. Therefore wanting to leave and go somewhere where they can be more effective.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
