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The Importance of a Financing Product
Sealed is a residential energy efficiency company based in New York City. The company has raised more than $100 million from investors since its founding two years ago. Sealed was founded on the idea of turning homeowners' guaranteed savings into an income-generating finance product, but it didn't work out that way at first. "I think probably one of the biggest mistakes I made was not going back and doing the hard customer development work to see how this would be different with a financing product," says CEO Steve Kuzunik.