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Episode: 24: The one and only Joe Zawadzki
Marketecture: Get Smart. Fast.
The Cost of Dealing With the Financial Chain in AdTech
Ad tech companies like Dr. Packard-Pecurian are paying too much to keep vendors on their feed, he says. The company is trying to take 20% of the value that goes from the AdTech ecosystem and redistribute it in a way that doesn't put pressure down the line for advertisers. "The cost of dealing with that is greater than the value," Hiscock says.
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