Put yourself in the prospect's shoes

Advisors often stumble when they try to prove their worth by listing services. Tax planning, investments, estate documents... it can feel like noise to a prospect who just hears “another $27,000 a year.” What really moves the needle is helping clients connect their unspoken fears and goals to the value you deliver.

The truth is, the skills that got someone to a $7 million net worth aren’t always the same ones that will protect it in retirement. They may not need you to be “okay,” but they may need you to prevent costly mistakes, relieve the burden of decisions, and help them live fully with the wealth they’ve worked so hard for.

One of the most powerful shifts: stop convincing, start listening. Let clients put their pain points into their own words. Whether it’s unease about market risk, confusion over taxes, or the mental load of managing it all, when they define the problem, your advice finally lands as the solution.

The real value of an advisor isn’t a spreadsheet. It’s framing the true costs (missed opportunities, unnecessary risks, regrets at the end of retirement) and showing how to avoid them. When clients see that clearly, your fee becomes easier to understand, and your role becomes indispensable.

How are you helping prospects connect your advice to the life they actually want to live?

Submit a question for James here: https://rootreadypodcast.com/

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Advisory services are offered through Root Financial Partners, LLC, an SEC-registered investment adviser. This content is intended for informational and educational purposes only and should not be considered personalized investment, tax, or legal advice. Viewing this content does not create an advisory relationship. We do not provide tax preparation or legal services. Always consult an investment, tax or legal professional regarding your specific situation.

The strategies, case studies, and examples discussed may not be suitable for everyone. They are hypothetical and for illustrative and educational purposes only. They do not reflect actual client results and are not guarantees of future performance. All investments involve risk, including the potential loss of principal.

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